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- <text id=94TT1388>
- <title>
- Oct. 10, 1994: Television:Why Quiz Show is a Scandal
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Oct. 10, 1994 Black Renaissance
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ARTS & MEDIA/TELEVISION, Page 91
- KWhy Quiz Shoe Is a Scandal
- </hdr>
- <body>
- <p> The rigging of Twenty-One is juicy material, but Robert
- Redford's film opts for easy TV bashing.
- </p>
- <p>By Richard Zoglin
- </p>
- <p> "We're not exactly hardened criminals here," says the TV
- producer testifying before Congress at the end of Quiz Show.
- "We're in show business." By this point in Robert Redford's
- critically acclaimed new movie, no one can miss the irony of
- that line. The people who conspired to rig the big-money quiz
- shows in the 1950s, according to the film, were criminals all
- right--and not despite but because of the fact that they were
- in show business. These connivers didn't just feed a few
- answers to favored contestants to boost ratings, they
- destroyed a nation's innocence. (Yes, again.)
- </p>
- <p> Bashing television has become the year's favorite sport
- among serious Hollywood filmmakers. Oliver Stone's hysterical
- Natural Born Killers posits a pair of serial killers who
- become national heroes after they are glamorized on a tabloid
- TV show. Stone is too fuzzy-headed a satirist to realize that
- he has got it precisely backward. Tabloid shows like A Current
- Affair and America's Most Wanted may be guilty of many things,
- but glorifying criminals is hardly one of them. With their
- sensationalistic re-creation of lurid crimes, tear-jerking
- interiews with bereaved family members have, more likely,
- helped foment the nation's law-and-order frenzy. If anybody
- deserbes blame for romanticizing on-the-run killers like
- Stone's protaginists, Mickey and Mallory (or freeway fugitives
- like O.J. Simpson), it isn't TV but rather Hollywood films
- from Bonnie & Clyde to...well, Natural Born Killers.
- </p>
- <p> Quiz Show is more discreet in its indictment of television
- but no less insulting. Director Redford and screenwriter Paul
- Attanasio have converted a fascinating and complex episode in
- TV history into a simplistic morality play, with TV as the bad
- guy in virtually every scene. Jack Barry, host of Twenty-One,
- reherses to himself before the show like some hammy dinner-
- theater thespian. When the quiz shows come on, Average Joes
- troop home to their TV set like sheep to the slaughter (with
- those same emblematic '50's-family-glued-to-the-TV shots that
- Stone uses in Natural Born Killers). Every TV executive is a
- cartoon villian, from sleazy Twenty-One producer Dan Enright
- to the Mephistophelian head of Geritol, the show's sponsor,
- to the smug network chief who sounds like Don Corleone when
- he tries to get Charles Van Doren to deny that the shows were
- fixed: "Haven't we been good to you? Haven't we treated you
- as part of our family?"
- </p>
- <p> The film has drawn fire for its historical inaccuracies--and, indeed, events spanning nearly three years have been
- telescoped into a few weeks, while the role of investigator
- Richard Goodwin has been vastly exaggerated. But the real
- problem is the easy Hollywood cliches into which history has
- been transformed. The Van Doren clan is a caricature of effete
- Waspishness, Goodwin a garden variety TV-movie crusader. Herb
- Stempel, who blew the whistle on the scandal, is reborn as
- perhaps the most offensively stereotyped Jew on modern
- American cinema. To gauge the injustice, one has to go back
- to the actual tapes of Van Doren and Stempel on Twenty-One.
- Van Doren's theatrical groping for answers today looks phony,
- while Stempel's stolid awkwardness is rather ingratiating. He
- may not have been classic TV material, but Herb was the better
- actor.
- </p>
- <p> The film begs the most interesting question raised by
- the quiz-show scandals: Just what was so scandelous about
- them? Rigging them was deceptive, to be sure. But these were
- the early, Wild West days of TV, when the rules were still
- being written. Stars did commercials for products they never
- used; Edward R. Murrow pretended to "drop in" on celebrities
- in Person to Person. Manipulating quiz shows to affect the
- outcome was hardly new--or surprising. Two years before Van
- Doren admitted his sins, TIME ran a story that began "Are
- the quiz shows rigged?" and went on to detail ways producers
- stacked the deck in favor of certain players, like posing
- questions in a contestant's strongest area of knowledge.
- Fooling the public is a venerable show-biz tradition; the
- quiz show prodcers found out, to their dismay, just how
- much fooling the public was willing to accept.
- </p>
- <p> For Redford and company, however, the scandal fore-
- shadows just about every mess from Vietnam to Watergate.
- Near the end of the film, after the congressional hearings
- have exposed the rigging, an associate congratulates Goodwin.
- "For what?" he scoffs, upset that the top TV execs have
- denied any role in the affair. "I thought we were going to
- get television. The truth is, television is going to get us."
- It's the film's most disingenuous line. The bigwigs may have
- escaped punishment, but the scandals rocked TV as nothing
- before or since; quiz shows vanished from the air, ethical
- standards were drastically tightened (CBS President Frank
- Stanton even proposed banning canned laughter), and the
- industry suffered a black eye that took decades to heal. "Get
- television" is exactly what Goodwin and his colleagues did.
- Quiz Show does too; it just doesn't have the grace to admit it.
- </p>
-
- </body>
- </article>
- </text>
-
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